State Dept Introduces More New Ambassadors: Gaspard, Hackett, Ayalde, Costos, Yun, Berry

— By Domani Spero

The State Department’s foreign-facing bureau, the  Bureau of International Information Programs (IIP) released a few more videos for its ambassador introduction series.  They obviously come from one script — say a greeting in the foreign language, include spouse, kids (or other relevant relatives) and/or pets, visit some Washington memorials, and say you look forward to meeting everyone in your host country.  We have to say that these videos are getting better, but they also come across as somewhat artificial at times, particularly when they get the ambassador and spouse do a duet in their greetings. Some of the ambassadors in this series, not just the ones below are naturally telegenic and excellent in delivery, of course, but others are less so.

One of our readers inquired who watches these videos.  These are  IIP products so the intended audience are presumably foreign publics.  Although, there doesn’t seem to be standard on how these videos are “push” to their intended audience abroad.  Some videos are posted across the missions’ multiple social media platforms with negligible results while others are posted only on the mission’s YouTube channels with better though uneven results. These videos are created by professionals (PR, video, digital?) at the IIP bureau, but just because you can, does it mean you should?  Does it make sense to make these videos for all chiefs of mission regardless of the Internet penetration rates in their host countries?  For instance, in Burkina Faso, the Internet penetration rate is only 3% of the population and in Chad that rate is 1.9%. Radio isn’t sexy, but wouldn’t it have more reach in those cases?  I supposed the answer whether it makes sense depends on what kind of return IIP is looking for in its investment of time and effort. For the chiefs of mission, it’s a question of whether they should get on this hot train because everybody’s doing it or if they should find an alternative outreach method more appropriate to their host countries’ infrastructures.

We have two previously related posts on this:

U.S. Ambassador to South Africa Patrick Gaspard

This video was posted by State/IIP on YouTube, and separately on US Embassy Pretoria’s website and Facebook page. The video was also plugged by the embassy’s Twitter account but the total eyeball count could not get above 400 views.

Ken Hackett, U.S. Ambassador to the Holy See
(with Italian subtitle)

This video was posted by State/IIP and linked to by US Embassy to the Holy See’s website and Facebook page.  Total views of about 1023 as of this writing.

U.S. Ambassador to Brazil Liliana Ayalde

Published in English and Portuguese by State/IIP on YouTube in mid September, we could not locate this video on the embassy’s website, Facebook page or a mention even on Twitter. It currently has 243 views.

James Costos, U.S. Ambassador to Spain and Andorra
(Spanish subtitle)

This video was posted by State/IIP in English and with Spanish subtitle with a total views of about 3,000. We have not been able to find this video on the embassy’s website or Facebook page, however, it was reposted by the embassy’s YouTube channel where it registered approximately 6,300 eyeballs.

Joe Yun, U.S. Ambassador to Malaysia
(Malay subtitle)

This video released by State/IIP in English and with Malay subtitle currently has about 320 views. It does not look like it’s posted on the embassy’s website but it was  reposted on the embassy’s Facebook page and YouTube Channel where it has about 755 views.

John Berry, the U.S. Ambassador to Australia

Posted by State/IIP in September, it has about 1030 views. Reposted by US Embassy Canberra on the embassy’s YouTube channel, it currently has 25,791 views

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State/IIP Introduces New American Ambassadors on YouTube – Pick Your Favorite Now!

— By Domani Spero

The  State Department’s Bureau of International Information Programs (IIP) has rolled out several videos for its Ambassador Introduction Video Series on You Tube.  The videos are mostly in English (with one exception) or with some local language subtitles. The most viewed from this latest releases is the video of US Ambassador to Belgium Denise Bauer.  The only one in a foreign language (with an English version also available) is delivered unexpectedly not by a career diplomat but by non-career appointee Alexa Wesner, the new ambassador to Austria.  The most viewed in this series at 377,521 views is still the video introduction of the late Ambassador Chris Stevens originally published in May 2012 by america.gov and US Embassy Tripoli. A good number of these videos get less than a thousand views.

See Here Comes the Sun: U.S. Senate Confirms A Slew of New Ambassadors as It Runs Out the Door for the recent confirmations. We expect to see mored videos like these as the confirmed ambassadors start getting to posts.

AUSTRIA

U.S. Ambassador to Austria Alexa Wesner  

Deutsch Version – 6,254 views |   Meet U.S. Ambassador to Austria, Alexa Wesner English Version – 687 views

President Obama Announces More Key Administration Post … – Jun 27, 2013

BELGIUM

U.S. Ambassador to Kingdom of Belgium Denise Bauer 

Views: 34,261

Officially In: Denise Bauer — from Women for Obama to Belgium

DENMARK

U.S. Ambassador to Denmark Rufus Gifford

Views: 9,974

Officially In: Rufus Gifford — From Obama for America to Denmark

ITALY

U.S. Ambassador to Italy John Philips

 English with Italian Subtitles – 105 views

President Obama Announces More Key Administration Posts | July 9, 2013

CHAD

U.S. Ambassador to the Republic of Chad James Knight

Views – 94

Officially In: James Knight, from Iraq to Chad

LEBANON

U.S. Ambassador to Lebanon David Hale

Views – 60

President Obama Announces More Key Administration Posts – June 21, 2013

BURKINA FASO

U.S. Ambassador to Burkina Faso Tulinabo Mushingi

Views – 41

Officially In: Tulinabo Mushingi, from S/ES to Burkina Faso

LAOS

U.S. Ambassador to Laos Dan Clune

Part Lao/Lao With English Subtitles – 25 views

Officially In: Dan Clune – From HR/BEX to the Lao People’s Democratic Republic

UNITED KINGDOM

Ambassador to the Court of St. James’s Matthew Barzun

Views: 647

Special mention goes to the US Embassy in London for ditching the video formula and welcoming the new Ambassador to the Court of St. James’s, Matthew Barzun by looking back at some of the former Ambassadors to London in Position Filled at Grosvenor Square! Ambassador Barzun was previously the chief of mission at the US Embassy in Sweden duringPresident Obama’s first term in office.

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