@StateDept’s HR Bureau Rebrands as Bureau of Global Talent Management

 

The Director General of the Foreign Service Carol Perez marked the start of her second year as DGHR by announcing the rebranding of the Bureau of Human Resources into the Bureau of Global Talent Management (GTM).

Somebody notes that the name sounds like “a second-rate modeling agency.”

And how do you pronounce the new acronym … “Get’um”? “Git’um”? “Get’m”?

Apparently, DGHR Perez has previously  mentioned during a bureau town hall that the Global Talent Management “better captures the scope and strategic nature” of the  Bureau’s work.  Always great, great when you add the word “strategic” into the fray, makes everything so strategic.  It supposedly also makes two essential features clear — that the bureau is  a global operation, with over 270 posts in over 190 countries around the world, and that the bureau is in “the talent business”, that is, “recruiting, hiring, retaining and cultivating the best people for the mission.”
We were hoping to hear what happens after “cultivating the best people for the mission” but we were disappointed, of course.
She tells her folks: “I know change is never easy, and I don’t expect it to take place overnight. All of the logistics that go into a name change are being executed in-house. This not only saves resources, but also ensures that the effort is led by those who know the bureau best—our own employees. However, it also means that the full roll-out will be gradual. An ALDAC and Department Notice announcing the name change to the wider workforce will go out later this week, but the full transition will be ongoing. I ask for your patience as signage and digital platforms are updated.”
Why is the HR bureau rebranding? The purported reason being “human resources is a critical bureau function, but not the Bureau’s sole function.”  The DGHR says that “the name “Bureau of Human Resources” no longer represents the full scope of our work, and it lags behind current industry standards. This is one small yet symbolic piece of the Department’s larger efforts to modernize.”
Don’t worry, while HR is not the Bureau’s sole function, it remains an integral part of the bureaus work so there will be no/no change in job titles with one exception. Human Resources Officers (HROs) will not/not become Global Talent Officers  (GTOs) and HR Specialists will not/not become Global Talent Specialists. The one exception is the DGHR. Her full title will be Director General of the Foreign Service (DGHR) and now also Director of Global Talent (DGT). 
The full rollout apparently will be gradual and will include updating signage, updating the digital platforms, e-mail signature blocks, and vocabularies.  Folks should be in the lookout for the Strategic (MY.THAT.WORD. AGAIN) Communications Unit (SCU); it will be sending around a checklist, style guide, and templates so everyone can start living loudly under the new brand.
A few bureau offices will also change their names:
HR/REE (Office of Recruitment, Examination, and Employment) will now be known as Talent Acquisition (GTM/TAC).
HR/RMA (Office of Resource Management and Organization Analysis) should now be called  Organization and Talent Analytics (GTM/OTA).
HR/SS  (Office of Shared Services)  will now be known as Talent Services (GTM/TS).
The announcement makes clear that this is not/not a reorganization and there will also be no/no change in core functions!
So they’re changing the bureau’s name and a few offices names, but everything else stays the same. Yay!
The new name is a “symbolic piece” that will make folks think of the department’s “modernization.”
Yay!Yay!
Makes a lot of sense, really. Of all the problems facing the Foreign Service these days, a bureau’s rebranding  should be on top of it. Change is never easy, so go slow, people, make sure the logos, signage and new paint job are done right.

 

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