Aeroméxico’s New Ad ‘DNA Discounts’ #PR #Ogilvy

Via Ogilvy

“Aeromexico wants everyone to know that there are no borders within us. And while the US is the top destination for people flying from Mexico, Mexico is far from the top destination for people flying from the US. To change that, Aeromexico set out to prove that for many people, Mexico isn’t just a place on the other side of the border.”

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