Posted: 2:42 am EDT
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Via the Daily Press Briefing:
QUESTION: And then – I’m wondering if you can give us any more detail at all about this meeting that the Secretary had out in Hollywood with these film studio executives. He, in his tweet, said that he was there hearing perspectives and ideas on how to counter the Daesh narrative, and I’m just wondering if you can be more specific. I mean, is – was he asking their advice on how to do this, or was he suggesting things? I mean —
MR TONER: Sure. I think —
QUESTION: Does this – is he looking for the next Wolverine movie to be Wolverine vs. ISIS? What’s the —
MR TONER: I mean, kidding aside –
QUESTION: What was it? No, no, I’m not —
MR TONER: No, no, of course. I mean, look, he – it was – he had the chance to meet with a number of senior executives in the entertainment industry. I mean, these are the people, I think, widely recognized who are some of the best communicators out there, and they run a highly profitable industry that is expert at conveying messages to a worldwide audience. So I think he sought their – not I think – he sought their perspectives and input about how the United States and the rest of the coalition – the anti-Daesh coalition – can better counter the propaganda that’s being put forward by ISIL.
I mean, a lot of it was a discussion and a give-and-take on what’s – what they think works and what doesn’t work. And I can’t – I don’t want to get into the details because it was just an introductory meeting, but I think it’s – I think the Secretary felt it was worthwhile to have the opportunity to meet with these folks and get their input on what they think is an effective strategy.
QUESTION: Okay. So he was soliciting them on ideas about how to counter their messaging, not the other way around? He wasn’t saying, “Hey listen, we think it would be a great idea if you guys did X, X, and X to help in the —
MR TONER: No, no. I think – I mean, look, no, no. I think he was seeking their perspectives on our own efforts to counter Daesh and ISIL in terms of messaging.
QUESTION: Okay. Well, but you’re not planning on, like, outsourcing the whole CVE message to Hollywood film studios, are you?
MR TONER: No, no, gosh. But I think – I mean, it’s important that they’re part of this conversation. I mean, they’re – again, they have more so than diplomats and even public diplomacy professionals like myself. I freely admit that folks in Hollywood and Silicon Valley and – who are – who are really experts in conveying messages, whether it’s through film or through entertainment, are worthwhile to listen to and to seek – we should be seeking their advice on how we can do our job better.
QUESTION: Can you cite an example where actually Hollywood and the government were able to sort of coordinate together to have a powerful message or film done, I mean, in the past? Is there anything —
QUESTION: World War II.
QUESTION: World War II, okay.
MR TONER: John Huston.
QUESTION: Since World War II, I was going to say.
MR TONER: But no, that’s okay. I mean, it’s —
QUESTION: Since World War II. I mean, during the Vietnam War —
QUESTION: Vietnam, yes.
QUESTION: — I mean, there was the Green Berets, for instance.
QUESTION: Top Gun.
QUESTION: Or Top Gun or something.
QUESTION: Top Gun?
QUESTION: But —
QUESTION: This is going – can we move on to something a little bit more —
MR TONER: No, I – no, no. Yeah, I mean —
QUESTION: Is he going to have more meetings with these people?
MR TONER: Again, I don’t want to say that yesterday they were inking deals on movies that will come out. All he was doing was he was taking advantage of the fact that he was there just outside of Hollywood in LA where the movie industry exists. He wanted to seek their input on how we can message better.
QUESTION: All right.
MR TONER: I mean, these guys, as I said, are professional —
QUESTION: You did say it was an introductory meeting. So are —
MR TONER: It was an introductory meeting, exactly.
QUESTION: So are there – is this going to be —
MR TONER: I have nothing to announce, but I think – it was a first meeting. I think it would we —
QUESTION: So there will be a sequel?
MR TONER: — we would like to see more.
QUESTION: Sequel. (Laughter.)
Variety reported that the meeting was organized by Jeff Shell, who is chair of the Broadcasting Board of Governors (BBG). Those in attendance were identified by Variety as Jeff Shell, who is also chairman of Universal Filmed Entertainment Group; MPAA Chairman Chris Dodd; Warner Bros. Entertainment CEO Kevin Tsujihara; DreamWorks Animation CEO Jeffrey Katzenberg; 20th Century Fox Chairman and CEO Jim Gianopulos; 20th Century Fox Co-Chair Stacey Snider; Sean Bailey, president of Walt Disney Motion Picture Production; Universal Pictures Chairman Donna Langley; Tom Rothman, chairman of Sony Pictures Entertainment’s Motion Picture Group; Universal Pictures President Jimmy Horowitz; Amblin Partners CEO Michael Wright; and NBCUniversal Vice Chairman Ron Meyer. Rick Stengel, under secretary of state for public diplomacy and public affairs (the new Charlotte Beers), reportedly suggested that they set up a meeting with Secretary Kerry in Los Angeles after the summit with Asian leaders in Palm Springs.
Just days before this meeting, University of Chicago researchers told ABC News that terrorists are taking pages from a Hollywood playbook to recruit new members in Chicago and across the U.S. Apparently, the “creators of these propaganda videos are following a famous 12-step Hollywood guide on how to tell the story of a hero — a scripting formula used for decades in blockbuster movies including “Titanic,” “Wizard of Oz” and the first “Star Wars.”
Also last fall, when Hollywood was first talked about: