An American Ambassador’s Charm Offensive Via a TV Reality Show

Posted: 3:54 am EDT
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Excerpt via Vanity Fair:

Says Richard Stengel, Under Secretary of State for Public Diplomacy & Public Affairs, “We give ambassadors great latitude and discretion in media engagements in their host countries. Ambassador Gifford has been one of the most creative in identifying novel and innovative ways to connect with his local audience to advance the image of the U.S. and our foreign policy goals.”

His accessibility hasn’t come without his critics: some commentators in Denmark have suggested that Gifford’s celebrity status has made the Danish press less critical of the nice American man from television. The show will end its run this month, though, with no plans for a third season. Gifford’s charm offensive will continue for another year, until the next president assigns a new ambassador to Denmark.

So what does life post posting look like? “I have no idea what we’ll do next,” he says. “I say ‘we’ because Stephen is a big part of the equation [since] he’s moved around the world for me. . . . If he wants to move to Kenya and go work on saving elephants, I’ll figure out what to do, because he deserves that time.”

Read in full here.

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