— Domani Spero
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These ambassador introduction videos are the product of State/IIP, under the umbrella of the Under Secretary for Public Diplomacy and Public Affairs. From best we could tell, these videos started slowly in 2010 but has now become standard fare for almost all chiefs of mission before the ambassadors get to post. They more or less come from one script — a thank you to President O, a greeting in the foreign language, include spouse, kids (or other relevant relatives) and/or pets, a mention of any prior visit to host country in college or any connection to the host country, a visit to some Washington,D.C. memorials, and say you look forward to meeting everyone in your host country.
If you feel bad about these videos, you’re not alone. One ambassador has choice words to say about these videos: “The Youtube videos newly minted ambassadors make are downright embarrassing. They give an impression of proconsular self-regard which is in bad taste. Diplomacy is premised on a world of sovereign states. The State Department’s fascination with social media suggests that it no longer thinks that is the world we live in, a strange notion for a foreign ministry.”
And the band marches on. These videos we must say are looking better than the previous ones but they still come across as somewhat artificial and forced at times. And that holding hands and picnic scene in the bottom clip below cracked us up. The best ones are those where the COM delivers the entire intro in the language of his/her host country, and appears naturally before the camera. Take a look and see!
Michael Hoza, U.S. Ambassador to the Republic of Cameroon.
Ted Osius III, U.S. Ambassador to Vietnam.
Kevin Whitaker, U.S. Ambassador to Colombia.
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John Bass, U.S. Ambassador to Turkey
Scott Rauland, U.S. Chargé d’Affaires to Belarus
Douglas Silliman, U.S. Ambassador to Kuwait
Tom Kelly, U S Ambassador to Djibouti.
Subtitled in French.
Alice Wells, U.S. Ambassador to Jordan.
Subtitled in Arabic.
Andrew Schapiro, U.S. Ambassador to the Czech Republic
Jane Hartley, U.S. Ambassador to France and Monaco
Bruce Heyman, U.S. Ambassador to Canada
Kevin O’Malley, U.S. Ambassador to Ireland
Suzi Levine, U.S. Ambassador to Switzerland & Liechtenstein
Robert Sherman, U.S. Ambassador to Portugal
One ambassador is not in this video series. Ambassador John Tefft, our current ambassador to Moscow, who was previously ambassador to Ukraine, Georgia, Lithuania (was also chargé d’affaires in Moscow from 1996-1997) did not jump into the bandwagon. Newsweek notes that he has been “handed diplomacy’s version of “cleanup on aisle 6!” Ambassador Tefft’s operating style as a “traditional” diplomat with old-school, low-key professionalism,” is considered “a huge asset in Moscow, and perhaps the only style that can work” in the current situation, according to Dmitri Trenin, director of the Carnegie Moscow Center think tank. The embassy confirmed that Ambassador Tefft did not cut an intro video, but with four ambassadorships under his belt, he’s not a stranger.
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- State Dept Introduces More New Ambassadors: Gaspard, Hackett, Ayalde, Costos, Yun, Berry
- State/IIP Introduces New American Ambassadors on YouTube – Pick Your Favorite Now!
- US Mission Germany: Philip Murphy Exits, John Emerson Enters
- FSTube Trends: Ambassador Video Cards from Washington, D.C.