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The #PromiseofHashtag Ignites the Net, and the State Dept Spox Gets Roasted

— Domani Spero

In late March, the State Department launched a new phase in diplomacy and roiled the Internet. (see State Dept’s Selfie Diplomacy: #UnitedForUkraine; Now Waiting For Selfie From the Russian Bear …). Yesterday, it moved on to the next phase with #hashtag diplomacy and ignited the Internet once more.

It looks like this started earlier in the day, during the Daily Press Briefing.   AP’s Matt Lee asked for official reaction on Russia apparently stealing the State Department’s #UnitedforUkraine meme:

QUESTION: Very high? Okay. And then in numerous tweets today – that I think this is a new development – the Russian foreign ministry seems to have stolen your #UnitedforUkraine meme. Do you have any reaction to this? They’re putting out their stuff with UnitedforUkraine on it. They seem to have – or could be trying to hijack it. Would you suggest that they get their own, or are you okay with this?

MS. PSAKI: I don’t think they’re living by their hashtag.

 

Here is one of the tweets from the Russian foreign ministry:

 

Later on Thursday, Ms. Psaki returned to the hashtag and tweeted:

 

State/IIP’s Macon Phillips followed with this:

REACTIONS

What Theodore Roosevelt said!

 

THE END

You’re laughing but it’s getting eyeballs. Maybe State is willing to be mocked online as long as it gets people talking about #UnitedforUkraine?

Oh, we must confess — Friday! Dear Friday,thank god you’re here!

# # #

 

 

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