—By Domani Spero
According to state.gov, the Bureau of International Information Programs (IIP) is the State Department’s foreign-facing public diplomacy communications bureau. It provides and supports the places, content, and infrastructure needed for sustained conversations with foreign audiences to build America’s reputation abroad.
IIP is also one of three bureaus that falls under the authority of the Under Secretary for Public Diplomacy and Public Affairs. The incumbent is Tara Sonenshine who assumed office on April 5, 2012 and is reported to be leaving her job on July 1, 2013. According to the OIG, the IIP bureau has undergone extensive reorganization, including in 2006 and again in 2011.
The OIG inspection took place in Washington, DC, between January 7, 2013, and April 5, 2013. Ambassador Maura Harty (team leader), Mark Jacobs (deputy team leader), [REDACTED – (b)(6)] conducted the inspection.
A side note – kinda weird redaction so we inquired from the OIG and we’re told that the FOIA Exemption (b)(6) – “exempts from disclosure records or information which if disclosed would constitute a clearly unwarranted invasion of personal privacy.” We’ll tackled that redaction topic in a separate post.
The IIP Bureau was headed by Dawn L. McCall who assumed post as Coordinator in July 2010. The OIG report indicates that Ms. McCall announced her resignation during the inspection but officially resigned effective April 12, 2013. Maureen Cormack has been acting Coordinator since April 15, 2013.
- Bureau of International Information Programs (IIP) leadership failed to convey its strategic vision to staff members, despite formalized communications. Leadership created an atmosphere of secrecy, suspicion, and uncertainty.
- A 2011 reorganization of the bureau did not resolve structural problems and caused new organizational difficulties. Morale is low.
- With effective use of technology, IIP has made a significant contribution to the Department of State’s (Department) digital diplomacy outreach effort, increased the reach of its publications, and expanded the use of video in public diplomacy (PD) work.
- Regularizing support for American Spaces overseas has strengthened these platforms for engagement with foreign publics, a cornerstone of the Department’s 21st century PD effort.
- There has been limited outreach by top leadership to counterparts in the Department or at sister foreign affairs agencies.
- Responsibility for information technology (IT) operations is diffuse, leading to problems of governance and oversight.
- The Executive Office does not provide effective service. Response times to requests are slow, and customer service is inadequate.
- The bureau uses many contractors (43 percent of employees) but does not manage its contracts well. This deficiency constitutes a potential vulnerability for the Department.
- IIP’s digital outreach should focus more on PD goals rather than raw numbers of social media fans.
- The Office of Audience Research and Evaluation is producing little work and is not engaged with either the bureau or other elements of the Department.
There’s more, we’ll have a few separate posts to follow.
- 37 Former Ambassadors Urge Appointment of a Career Diplomat to State Dept’s Public Diplomacy Bureau (diplopundit.net)
- Novel Suggestion: A Qualified Nominee for America’s Next Under Secretary for Public Diplomacy? (whirledview.typepad.com)