President Obama is scheduled to visit Indonesia on March 23-25. US Embassy Jakarta’s Facebook page has been busy rounding up fans in time for the visit. The page currently has 79,989 fans racing towards the 100,000 mark.
Last week, the embassy launched the “Golden Ticket” competition for its Facebook fans, asking them to compete via an essay competition. The more than 60,000 fans can submit their essays for a chance win one of three all expense-paid educational tours of the U.S., where they’ll get to visit several of the places in America that had a significant impact on the life of U.S. President Obama.
To participate in the competition, fans write a short statement explaining why they deserve this “Golden Ticket” trip. Five finalists will be chosen to appear on a televised special show where a panel of judges choose the three winners. The U.S. Embassy-sponsored trips will include stops in Hawaii, where Obama was born; Chicago where Obama started his political career; and Washington, D.C., where Obama now serves as U.S. President.
In addition to the “Golden Ticket” competition, the U.S. Embassy is using digital technology to connect to people in Indonesia, including a planned Popscreen technology advertisement inviting Telkomsel subscribers to receive SMS messages. The U.S. Embassy Twitter (@usembassyjkt) is also using special hashtags (#ObamadiRI and #INAUSA), as well as encouraging participation in polls on the Facebook fan page.
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